About Us

About us

We are a diverse, complementary team of experts whose careers include commercial and technical leadership, direct line management, executive and Board experience, and public service.

While we come from different countries, chose different fields of study, and pursued different credentialing, we are united in our desire to help leaders and teams be better, both individually and collectively. We bring an uncommon combination of commercial, human, and scientific acumen, enabling us to build trust, connection, and a deep understanding of our clients’ realities. We balance our corporate work with support of non-profit and community-based organizations in areas that matter to us personally: health and gender equity, climate, and human and animal welfare.

What Our clients say

  • "Our impact as an executive team is night and day thanks to our work with Apriori. We are clearer, more aligned, and it shows in our outcomes."
  • "They are technically very good. They have a great line of enquiry and questioning. They help me explore my own path and empower me to come up with my own solutions. Working with them has been a very rewarding experience."
  • "When you get coaching from Apriori, you have a team. Their tandem coaching approach is totally unique. I was able to tap Philip’s CEO and Board experience and Joanne’s communication skills as I assumed my first CEO role. I really hit the ground running, thanks to them."
  • "They bring a unique mix of the qualitative and quantitative. They apply an evidence-based approach and this really takes away any judgement that could creep in. They create an environment in which people can acknowledge their emotions. They can build a bridge as people move from one state of mind to another. This allows critical discussions."
  • "For them and for clients, it never feels like this is just another contract."
  • "They have a great skill in asking questions. They listen very deeply and are able to distil our conversations in ways that we could not on our own."
  • "Their focus is pragmatic, practical, doable, tangible. They easily toggle between strategy and pragmatism. This is important because we are on the hook for outcomes."
  • "Our executive team has been working with Joanne and Philip for the past year. They designed and moderated our year-end review and planning meeting. We left fully aligned around our priorities for the year ahead and have already cascaded them to the organization. That clarity – what an accelerator!"
  • "They do a really good job of corralling and gently guiding people. They move us along when we get stuck."
  • "They make everyone feel seen, heard, and part of the process. They judge the problem, but not the person."
  • "Joanne and Philip are able to be in the room, but it doesn’t feel like they are orchestrating. The team always feels like we are getting there by ourselves."
  • "They have been able to find the path that aligns with me as a person. There are so many possible solutions; no wrong or right. They have enabled me to demand things from the system, such as empowerment, diversity and inclusion."
  • "I feel like I learn something new each time we work with Apriori. They make us smarter and maybe even a little kinder."
  • "When we went through a big transformation, all the structures changed, but no one really knew how to operate within them. Apriori introduced very practical, tangible ways of working that helped us make sense of it all and get back to business."